WHY EVERY B2B BUSINESS NEEDS A CUSTOMER PERSONA

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. Core elements

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies run sm